An amazing healthcare destination with world class infrastructure. Medical tourism is a devoloping concept where by people from world over visit their neighbourhood for their medical and relaxation needs. The impact of health tourism on visitors is also analysed here in the study. Merging erstwhile malabar, cochin, and travancore, the state of. Medical tourism market 2020 trends, size, growth, merger. Due to this positive trend, opportunities for placement for mba students are also excellent in the service industries. The role of health tourism on tourism development in. The organised provision of services like prevention. The new trend among people is to travel for healthcare.
Introduction according to national geographic traveller, kerala is one among the most favourite and to be seen tourist destinations in the world. India kerala has some of the best hospitals and treatment centres in the. In kerala ayurveda is not just a healthcare system but it is a part and parcel of every aspect of life, in kerala. Project report on medical tourism with reference to india origin and evolution of medical tourism. Medical tourism is marketed along with ayurveda and other health packages. Health tourism, rejenuative ayurvedic treatments, destination ayurveda. Medical tourism is marketed along with allopathy,ayurveda, dental and other health packages. Kerala is one of the prominent tourist destinations of india, with backwaters, hill. There are many reasons why many tourists prefer visiting kerala for their health concerns. Why is kerala the top choice for medical health tourism. These factors will be ranked according to importance so as to assist in determining which point the hospital should focus on. Urbanisation and spread of economic prosperity in the small and large urban areas, employment guarantee programmes for rural population, good telecommunication infrastructure and improved infrastructure such as roads. Today, there is a trend of medical tourism in india.
Kerala will emerge as the perfect destination for health tourism in the world as it has many advantages like trained personnel, infrastructure and englishspeaking medical staff, a. The present article studies the future of emerging health tourism in india. The concept of medical tourism is getting momentum in gods own country. Kerala tourism kerala tourism offers the most exciting tourism packages to visit the renowned places in the gods own country.
Grant thornton according to a cii grant thornton white paper, cost is a major driver for nearly 80 per cent of medical tourists across the globe. Ppt medical tourism, kerala tourism, ayurveda in kerala. Kerala ayurveda tourism popular ayurveda health centres. End state master plans with meticulous spatial planning and numerous and welldefined project proposals the implementation or otherwise of which would. In this paper, we explore the commercialisation and marketisation of a specific part of the health sector in kerala, namely ayurveda. The easy accessibility and coverage of medical care facilities has played a dominant role in shaping the health status of kerala. Medical tourism agents in kerala, kerala luxury travel package. From wellness to medical wellness tourism in kerala. Kerala is one of the best ayurveda tourism destinations in india. Kerala has many plus and minus points, which either contribute to the growth of tourism in the state or act as stumbling blocks to the industry touching its pinnacle.
An international coir fest is conducted annually that is aimed at developing the coir industry of kerala and tourism. Opportunities and challenges of health tourism in india citeseerx. The book titled kerala tourism statistics 2017, prepared by the research and statistics division of the department of tourism, covers data pertaining to international and domestic tourist inflow, the key markets, trends in tourist arrival and earnings from tourism. It then takes into account two benchmark case studies, kerala and victorias spa industry, the analysis of which is aimed to help devise strategies for the indian health tourism to.
Ayurveda health centres classified by kerala tourism. Movement for healthcare, mostly termed medical tourism, has been a. Good health is an essential requirement for the enjoyment of every aspect of life. Tata economic consultancy services bangalore 5 contents contd part five. Status, growth and impact of medical tourism in india. Healthmedical tourism kerala tourism kerala ayurveda. Introduction health medical tourism is a booming niche tourism market in the tourism industry. Kerala, the southernmost indian state is one of the first few states in india that realized the possibilities and importance of medical tourism. To further promote tourism in kerala, the government of kerala started the grand kerala shopping festival in the year 2007. It is with great pride that we place before you the report on transformative evolution. Over the last few decades, the state of kerala in india has made tremendous achievements in the medical industry. As per documents, by the time the state was formed in 1956, the foundation for a medical care system accessible to all citizens was already laid. Ayurveda college thiruvananthapuram, directorate of indian systems of medicine, reputed and classified wellness resorts in the private sector as well as from the published research reports on health tourism.
Major hospitals like kims, trivandrum, lake shore and aims in kochi, and mims, calicut have pioneered joining hands with the government promoting medical tourism. Health tourism health tourism is attracting tourists in great deal. Ayurveda harmony of body, mind and soul keralatourism. Miracles like paralysed people walking, incurable diseases cured etc. A case for medical tourism in india abstract medical tourism is broadly defined as the act of traveling to obtain medical care in another country or region of the same country where specialized or economical medical care is available complemented with well being and recuperation of acceptable quality with the help of support system. It is interesting to note how wellness centres are trying to combine various niche areas of. Related data were collected from the directorate of tourism, govt. Pdf during the past decade, health and wellness tourism has. International journal of social sciences and management. Medical tourism market 2020 trends, size, growth, merger, share. Medical tourism kerala india treatment with leisure. Medical tourism is like any leisure product where apart from travel package, one gets medical treatment at the best hospitals. Major hospitals are joining hands with the govt in promoting medical tourism.
Kerala tourism packages offers let you explore the incredible places nestled deep in the greenery of kerala that are a. Medical tourism also called medical travel or health tourism is a term initially coined by travel agencies and the mass media to describe the. Apart from nature and culture, kerala has a unique opportunity in the area of medical tourism. Kerala has the potential to increase the inflow of medical value tourists by 1015 per cent. The government of kerala has performed a commendable role for the promotion of medical tourism in the state. Kerala the pioneer state kerala or gods own country as its corporate slogan goes has pioneered health and. The reason india kerala is a favourable destination is because of its infra structure and technology in which is in par with those in usa, uk and europe. Start this article has been rated as startclass on the projects quality scale. Kerala is a state on the southwestern malabar coast of india. Patients from all over the world are becoming medical tourist in kerala for low cost and health restorative alternative treatments. Kerala is already being marketed as a popular health destination for its famous ayurveda health packages. Medical tourism market 2020 trends, size, growth, merger, share, competitive analysis, key players, regional and global industry forecast to 2026. The desire for privacy and the wish to combine traditional tourist attractions. Several foreign and domestic tourist patients prefer indian states of maharashtra, goa, kerala, karnataka and gujarat for taking medical.
Medical tourism, health resorts, patient satisfaction, motivation, destination performance. Advertising, organised retailing, live entertainment, health and tourism. More and more hospitals are joining hands with the tourism industry to benefit their services. Medical tourism, customer preference, marketing mix, kerala tourism, ayurvedic tourism cite this article. Health tourism, destination attractiveness, ayurveda, kerala. Kerala health tourism, confederation of indian industry.
A thorough understanding of the concepts, theories and applications of services marketing. According to medical tourism market 2020 global industry analysis report. Kerala is easily accessible by air, road and rail, in comparison to markets in europe, the middle east and south asia. Businesses for sale and investment opportunities in kerala. Pdf perception of tourists towards kerala as a preferred alternate. Health care scenario in kerala an overview health is wealth goes the axiom in india and it is relevant for all countries in the world. Destination india 7 growth of middleincome class, with about 62 per cent households falling in this category in 20092010. Discover information about popular ayurveda health and treatment centers in kerala. Kerala is usually marketed as a health destination for its allopathy, ayurveda, dental packages. This article is within the scope of wikiproject travel and tourism, a collaborative effort to improve the coverage of travel and tourism related articles on wikipedia. The high priority for health in kerala is bound to make this relatively new aspect of tourism into a multi crore industry in future. Kerala is already marketed as a health destination mainly for its ayurveda packages.
Over 50 countries have identified medical tourism as a national industry. A webometric analysis of medical tourism websites in kerala by s. Abstract kerala is unique in the world tourism map for its natural beauty and cultural heritage. This study focuses on the role of health tourism on the promotion of niche tourism of kerala. The state is all set for a leap in medical tourism. Health index report kerala has emerged as the best state in the country in terms of healthcare performance, reveals a latest health index report. Globalization has further boosted the growth of medical tourism and its found to be complimenting the growth of hotel and travel industry business in india. If you would like to participate, please visit the project page, where you can join the discussion and see a list of open tasks. Kerala tourism focuses on the conservation of ecology to reduce the negative impact of tourism on the environment and intends to.
Global opportunities for the indian health tourism. Perception towards ayurvedic tourist special reference towards. The medical tourism industry in kerala can boom to be the global leader only if both the healthcare and tourism. Health medical tourism in kerala, india green haven tours. The study was conducted using secondary data and reports. Kerala, gods own country, is one of the hottest tourists destinations of the world, attracting both domestic and international tourists.
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